What is here is more promise than delivery, yet it's still a game-changing record for indie hip-hop-- a singular and sonically complex album neither in hoc to 1986-88 "real" hip-hop nor created by rappers aiming to define themselves in opposition to the mainstream. (It takes about three minutes for Tyler to align himself with other artists here, but he chooses Erykah Badu, Pusha T, and Waka Flocka Flame instead of Immortal Technique.) Alongside Lil B and Soulja Boy, OFWGKTA are harnessing the Internet to communicate directly and often and pushing a new kind of indie hip-hop-- often rambling, not always musical, frequently surprising, and absolutely beloved by some. It takes work to get through, and a lot of its success rests on cult of personality. Those two barriers are particularly why it's so successful: You have to commit to it in many ways. You have to want to be an insider. And that's a club that's quickly expanding.